Do you want to develop your match day people?

Darren’s workshop here at Lincoln City FC was exceptional. He spoke with a wide variety of our workforce which included SLO’s, stewards and match day volunteers highlighting the importance of fan engagement in football. He also highlighted the areas which we excel in and provided key recommendations for us to improve further. We’d recommend the Fan Experience Company to other football clubs looking to maximise their potential within this sector and we’ll certainly invite Darren back to speak with other members of our team.

Jake Longworth, Marketing Manager, Lincoln City FC

The Fan Experience Company Training Brochure

Find out more about our training programme by reading this brochure that contains details of our online and off-site sessions, that range from motivational talks about the importance of the match day experience to practical workshops that how your people how to deliver a best practice experience. 


People will always make the difference when it comes to the match day fan experience. They can lift it but they can also bring it down. Our training programme is designed to help people understand why they need to deliver excellent service and how their individual role is crucial to the club’s overall success, both on and off the field. 

Our training programme is tailored to the club’s precise circumstances and needs, with particular focus on the current context and the levels of supporter engagement, as well as the match day experience levels in place.

Our 2.5 hour workshop follows a familiar pattern with a warm-up, two forty five minute sessions either side of a short break and then extra time, where we summarise and ensure understanding before people leave.

With emphasis on why it is so important, rather  than what people need to do, we aim to create an environment where your staff, volunteers and representatives want to deliver amazing levels of engagement all the time because it’s the right thing to do; for them, the fans and the club and will lead to the development of a best practice culture in the longer term.

We can develop your people too.

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One of the biggest initiatives The Fan Experience Company did for us was bringing in all match day staff into one place ahead of the season, to bring them into achieving the club vision and ensuring fan experience was the forefront amongst all customer facing teams not just club staff. I would strongly recommend Mark and the team – we have become friends over the years and that is what you want for your sports club or business – you want to go that extra mile for your customers which is exactly what they do.

Sian Jones, Head of Customer Experience, Leeds Rhinos

Get in Touch

To talk to us about how we can help you to develop your people to deliver excellent fan engagement and match day experience, please contact us below

© The Fan Experience Company 2021