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Formed in 2005. The Fan Experience Company is the leading company when it comes to match day experience assessment and improvement, with award-winning programmes in the UK and Europe.
With today’s sports fans looking for much more in their experience than the 90 minutes of action on the field, clubs need to find ways to attract fans to their stadiums earlier, and entertain them when they get there.
The Fan Experience Company has a range of assessment tools and programmes, data, benchmarking, recognition schemes and practical best practice examples to help any association, league or club to lift the experience their fans have from good to great. This season we have been involved in…
Since 2006, we’ve been involved in…
UPCOMING EVENT - 20 JULY 2022
A Walk On The Fan Side
At the Fan Experience Company, we know the matchday experience has to be great, not just good, if you want more fans to turn up, keep coming back, spend more money and tell others about it.
This unique event is aimed at managing directors, CEOs and other decision makers, and you’ll not only hear about the matchday experience and fan engagement from a variety of speakers but experience it for yourself too.
We will also have a Q&A panel, hear from clubs and get to watch some first-class cricket. Breakfast, gourmet coffee and lunch in the cricket ground are all provided. The Fan Zone is open from 9am!
The Fan Experience Company improve the experiences and thinking around the fan journey. The team understands the fan and they offer a wonderful, committed service in understanding the gap between what the club believes is a good experience and more importantly, what the fan wants. They will help you to keep them coming back for more
Our Services
Strategic
Our support, data and tools can help you develop the focus and consistency needed to deliver an excellent match day experience for fans at all levels of any sport
Assessment
Our award winning programmes assess the match day experience against a set of defined touchpoints, with detailed benchmarking reports that also recommend improvements
Training
Our staff and volunteer programmes are designed to develop people to make the difference by delivering an excellent match day experience; focussing on the why as well as how
Keynote
Want to get your key stakeholders engaged and enthusiastic about the match day experience and fan engagement? We have talked about what we do all over the world - call us now
When football finally re-emerges after the lockdown, we will have to focus on the fundamentals: re-engaging with fans, really listening to them and making sure the experiences that await them are going to be worth every single pound they spend. This is the Fan Experience Company's strength and there is no better partner to help you through these challenging times
FC BUSINESS COLUMN
Handle Me With Care
After almost 18 months without fans, we could be forgiven for believing that those fans might be seen in a whole new light on their return. But the early weeks of the season has seen a succession of poor fan experiences and club-issued apologies as many have simply reverted to type after the pandemic.
In his latest column, Mark suggests that clubs and their leaders need help right now. As one said to us ‘it’s like starting from scratch’ but maybe that’s no bad thing. If there is a good time to start from scratch, and doing it right so that fans are at the centre of the club’s strategy, it’s probably now.
So, just how many owners and CEOs will take a walk in the fan’s shoes for a match in the next few weeks?
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