Former sports minister, Tracey Crouch, published a review of football this week that recommended that the game in England has an independent regulator that oversees the running of it and prevents constant lurches from ‘one crisis to another’. She also thinks fans should have a seat on the board, and a golden share to stop owners taking over without having the club’s best interests at heart.
In our latest blog, Darren looks at the potential positives but also asks why fans aren’t already having a much bigger say. After all, only a few months ago everyone was saying they were the most important stakeholder when stadiums were empty. But as they opened with little to no restrictions, have clubs forgotten that and reverted to type already?
THE FAN EXPERIENCE EXPERIENCE PODCAST
Season 2, Episode 10 with Jeff Hutton, Bromley FC
The tenth and final episode of Season Two sees Mark and Darren joined by Jeff Hutton, Chief Executive at Bromley FC who describes the way the club got their fan engagement in early during the pandemic and gives them his thoughts on what fans might be doing and thinking as a return to stadiums draws nearer.
COMING SOON – Season Three of the podcast will feature a question and answer format as Mark and Darren invite queries from the world of football on all matters ‘fan experience’ as we get closer to seeing fans back in stadiums.
Sean Jarvis, Chief Executive, Leicestershire County Cricket Club
Read a profile on the man making things happen on and off the field at our partner, Leicestershire County Cricket Club. Sean spent 14 years at Huddersfield Town in the RFL, so he knows a thing or two about how to make the fans the centre of focus. Now, in a sport that hasn’t had the 15+ years spotlight that there has been in football, he is tackling this and striving to make the club a forerunner when it comes to new initiatives, ideas and change.
How can we help?
Formed in 2005. The Fan Experience Company is the leading company when it comes to match day experience assessment and improvement, with award-winning programmes in the UK and Europe.
With today’s sports fans looking for much more in their experience than the 90 minutes of action on the field, clubs need to find ways to attract fans to their stadiums earlier, and entertain them when they get there.
The Fan Experience Company has a range of assessment tools and programmes, data, benchmarking, recognition schemes and practical best practice examples to help any association, league or club to lift the experience their fans have from good to great. This season we have been involved in…
Since 2006, we’ve been involved in…
The Fan Experience Company and Leicestershire County Cricket Club renew partnership for 2022
With stadiums back at full capacity, clubs have to balance their need to create a great match day experience with ensuring that their fans feel safe when they visit. The good news is that it’s not an either / or.
It’s perfectly possible to have both – it just needs more focus and thought to get it right. Our white paper – written at the heart of the COVID-19 pandemic – is still incredibly relevant as it explores how to provide a great experience whilst not taking safety for granted. With the tolerance levels of fans having changed significantly, it’s as good a time as any to make this a priority.
Now that fans have finally returned to stadiums, and full capacity ones at that, the match day experience is more important to them than ever. And people at clubs will make the difference.
Our 2021/22 staff training programme offers bespoke sessions for clubs, designed around their specific needs and situation. From motivational talks about the importance and benefits of providing a best-practice match day experience, through to practical ‘how to’ workshops that provide the tools and skills for staff, stewards and volunteers to do that, it’s a way to instantly improve and put your people first.
FAN ENGAGEMENT CERTIFICATE
'More than a Hub': A Unique Fan Engagement Learning Opportunity
If you’re considering registering for the FC Barcelona Innovation Hub ‘Fan Engagement’ Certificate as part of your professional development or simply because of an interest in the topic, please read on. I’ll tell you why you should.
FC BUSINESS COLUMN
Handle Me With Care
After almost 18 months without fans, we could be forgiven for believing that those fans might be seen in a whole new light on their return. But the early weeks of the season has seen a succession of poor fan experiences and club-issued apologies as many have simply reverted to type after the pandemic.
In his latest column, Mark suggests that clubs and their leaders need help right now. As one said to us ‘it’s like starting from scratch’ but maybe that’s no bad thing. If there is a good time to start from scratch, and doing it right so that fans are at the centre of the club’s strategy, it’s probably now.
So, just how many owners and CEOs will take a walk in the fan’s shoes for a match in the next few weeks?
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