Don’t Wait For A Fairytale Of New York To Find New Fans
It’s two weeks since 18-year old Emma Radacanu set the sporting world alight with her sensational victory in the US Open at Flushing Meadows in New York.
The once-in-a-generation win for the qualifier, who had a world ranking of 354 in the summer, netted her $2.5m in prize money, and gained some much needed publicity for the sport in the UK. How this translates to participation and spectator growth in the coming months remains to be seen, but the increase should be significant.
But most sports will never get this kind of boost. How can these sports (and their leagues and clubs) make sure they attract new fans and keep them?
THE FAN EXPERIENCE EXPERIENCE PODCAST
Season 2, Episode 10 with Jeff Hutton, Bromley FC
The tenth and final episode of Season Two sees Mark and Darren joined by Jeff Hutton, Chief Executive at Bromley FC who describes the way the club got their fan engagement in early during the pandemic and gives them his thoughts on what fans might be doing and thinking as a return to stadiums draws nearer.
COMING SOON – Season Three of the podcast will feature a question and answer format as Mark and Darren invite queries from the world of football on all matters ‘fan experience’ as we get closer to seeing fans back in stadiums.
How can we help?
Formed in 2005. The Fan Experience Company is the leading company when it comes to match day experience assessment and improvement, with award-winning programmes in the UK and Europe.
With today’s sports fans looking for much more in their experience than the 90 minutes of action on the field, clubs need to find ways to attract fans to their stadiums earlier, and entertain them when they get there.
The Fan Experience Company has a range of assessment tools and programmes, data, benchmarking, recognition schemes and practical best practice examples to help any association, league or club to lift the experience their fans have from good to great. This season we have been involved in…
Since 2006, we’ve been involved in…
The Fan Experience Company announce first County Cricket Club partnership
As fans begin to return to stadiums from December 2, the focus will be, rightly, on health and safety. But it doesn’t mean the match day experience is less important. If anything, with all the restrictions, it’s even more crucial to get this right.
Our white paper explores the areas where the experience can help to bring fans back and make them want to return. Research has shown that a significant number of fans are not thinking of going to games again until a vaccine is in place. So we need to focus on making the match day enjoyable – even with the restrictions – until then.
When fans finally return to stadiums, the match day experience will be more important to them than ever. And people at clubs will make the difference.
Our new 20120/21 staff training programme offers bespoke sessions for clubs, designed around their specific needs and situation. From motivational talks about the importance and benefits of providing a best-practice match day experience, through to practical ‘how to’ workshops that provide the tools and skills for staff, stewards and volunteers to do that, it’s a way to instantly improve and put your people first.
FAN ENGAGEMENT CERTIFICATE
'More than a Hub': A Unique Fan Engagement Learning Opportunity
If you’re considering registering for the FC Barcelona Innovation Hub ‘Fan Engagement’ Certificate as part of your professional development or simply because of an interest in the topic, please read on. I’ll tell you why you should.
FC BUSINESS COLUMN
The New Rules Of Engagement
It’s almost been a whole year without fans in stadiums (other than a few pilot and test events) and the latest roadmap from the government suggests that it will be August (and 18 months since the first lockdown) when they can return properly to Premier League and EFL grounds. In his latest FC Business column, Mark suggests what clubs need to do to get it right, how an over-reliance on digital should be avoided but that engaging with fans in different ways, inside and outside the stadium, will now be more important than ever.
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© The Fan Experience Company 2021