Don’t Wait For A Fairytale Of New York To Find New Fans
It’s two weeks since 18-year old Emma Radacanu set the sporting world alight with her sensational victory in the US Open at Flushing Meadows in New York.
The once-in-a-generation win for the qualifier, who had a world ranking of 354 in the summer, netted her $2.5m in prize money, and gained some much needed publicity for the sport in the UK. How this translates to participation and spectator growth in the coming months remains to be seen, but the increase should be significant.
But most sports will never get this kind of boost. How can these sports (and their leagues and clubs) make sure they attract new fans and keep them?
THE FAN EXPERIENCE EXPERIENCE PODCAST
Season 2, Episode 10 with Jeff Hutton, Bromley FC
The tenth and final episode of Season Two sees Mark and Darren joined by Jeff Hutton, Chief Executive at Bromley FC who describes the way the club got their fan engagement in early during the pandemic and gives them his thoughts on what fans might be doing and thinking as a return to stadiums draws nearer.
COMING SOON – Season Three of the podcast will feature a question and answer format as Mark and Darren invite queries from the world of football on all matters ‘fan experience’ as we get closer to seeing fans back in stadiums.
How can we help?
Formed in 2005. The Fan Experience Company is the leading company when it comes to match day experience assessment and improvement, with award-winning programmes in the UK and Europe.
With today’s sports fans looking for much more in their experience than the 90 minutes of action on the field, clubs need to find ways to attract fans to their stadiums earlier, and entertain them when they get there.
The Fan Experience Company has a range of assessment tools and programmes, data, benchmarking, recognition schemes and practical best practice examples to help any association, league or club to lift the experience their fans have from good to great. This season we have been involved in…
Since 2006, we’ve been involved in…
The Fan Experience Company and Leicestershire County Cricket Club renew partnership for 2022
With stadiums back at full capacity, clubs have to balance their need to create a great match day experience with ensuring that their fans feel safe when they visit. The good news is that it’s not an either / or.
It’s perfectly possible to have both – it just needs more focus and thought to get it right. Our white paper – written at the heart of the COVID-19 pandemic – is still incredibly relevant as it explores how to provide a great experience whilst not taking safety for granted. With the tolerance levels of fans having changed significantly, it’s as good a time as any to make this a priority.
Now that fans have finally returned to stadiums, and full capacity ones at that, the match day experience is more important to them than ever. And people at clubs will make the difference.
Our 2021/22 staff training programme offers bespoke sessions for clubs, designed around their specific needs and situation. From motivational talks about the importance and benefits of providing a best-practice match day experience, through to practical ‘how to’ workshops that provide the tools and skills for staff, stewards and volunteers to do that, it’s a way to instantly improve and put your people first.
FAN ENGAGEMENT CERTIFICATE
'More than a Hub': A Unique Fan Engagement Learning Opportunity
If you’re considering registering for the FC Barcelona Innovation Hub ‘Fan Engagement’ Certificate as part of your professional development or simply because of an interest in the topic, please read on. I’ll tell you why you should.
FC BUSINESS COLUMN
Handle Me With Care
After almost 18 months without fans, we could be forgiven for believing that those fans might be seen in a whole new light on their return. But the early weeks of the season has seen a succession of poor fan experiences and club-issued apologies as many have simply reverted to type after the pandemic.
In his latest column, Mark suggests that clubs and their leaders need help right now. As one said to us ‘it’s like starting from scratch’ but maybe that’s no bad thing. If there is a good time to start from scratch, and doing it right so that fans are at the centre of the club’s strategy, it’s probably now.
So, just how many owners and CEOs will take a walk in the fan’s shoes for a match in the next few weeks?
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