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Formed in 2005. The Fan Experience Company is the leading company when it comes to match day experience assessment and improvement, with award-winning programmes in the UK and Europe. 

With today’s sports  fans looking for much more in their experience than the 90 minutes of action on the field, clubs need to find ways to attract fans to their stadiums earlier, and entertain them when they get there.  

The Fan Experience Company has a range of assessment tools and programmes, data, benchmarking, recognition schemes and practical best practice examples to help any association, league or club to lift the experience their fans have from good to great. This season we have  been involved in…

Since 2006, we’ve been involved in…

1 %

Our Services


Our support, data and tools can help you develop the focus and consistency needed to deliver an excellent match day experience for fans at all levels of any sport


Our award winning programmes assess the match day experience against a set of defined touchpoints, with detailed benchmarking reports that also recommend improvements


Our staff and volunteer programmes are designed to develop people to make the difference by delivering an excellent match day experience; focussing on the why as well as how


Want to get your key stakeholders engaged and enthusiastic about the match day experience and fan engagement? We have talked about what we do all over the world - call us now


Handle Me With Care

After almost 18 months without fans, we could be forgiven for believing that those fans might be seen in a whole new light on their return. But the early weeks of the season has seen a succession of poor fan experiences and club-issued apologies as many have simply reverted to type after the pandemic.

In his latest column, Mark suggests that clubs and their leaders need help right now. As one said to us ‘it’s like starting from scratch’ but maybe that’s no bad thing. If there is a good time to start from scratch, and doing it right so that fans are at the centre of the club’s strategy, it’s probably now. 

So, just how many owners and CEOs will take a walk in the fan’s shoes for a match in the next few weeks?

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