
OUR LATEST BLOG: ASK THE QUESTION
Very few clubs know what their fans really think and want. Many pay lip service to this subject but beyond some broad assumptions, few go into detail on their thoughts about the club’s values, the match day or any other aspect of it. Yet, with social media and data providing a better platform than ever before for asking these questions, an even bigger question has to be why not? In our latest blog, Mark does the asking and suggests that this might be a positive of this enforced break from having fans in the stadium – by the time they are back, at least we might know what they think and want from us in future.

THE FAN EXPERIENCE EXPERIENCE - SEASON TWO
Episode 4 with Special Guest, Sean Jarvis
In 2021, The Fan Experience Company will be an official partner of Leicestershire County Cricket Club and to celebrate, their CEO, Sean Jarvis, joined Mark and Darren to discuss the fan experience differences between cricket and football (Sean was previously CEO of Huddersfield Town FC), what he thinks will happen when fans are allowed back into sports stadiums and his ambitious plans for LCCC in the coming months.
How can we help?
Formed in 2005. The Fan Experience Company is the leading company when it comes to match day experience assessment and improvement, with award-winning programmes in the UK and Europe.
With today’s sports fans looking for much more in their experience than the 90 minutes of action on the field, clubs need to find ways to attract fans to their stadiums earlier, and entertain them when they get there.
The Fan Experience Company has a range of assessment tools and programmes, data, benchmarking, recognition schemes and practical best practice examples to help any association, league or club to lift the experience their fans have from good to great. This season we have been involved in…
The Fan Experience Company improve the experiences and thinking around the fan journey. The team understands the fan and they offer a wonderful, committed service in understanding the gap between what the club believes is a good experience and more importantly, what the fan wants. They will help you to keep them coming back for more


Introducing The Fan Experience Company Training Programme
When fans finally return to stadiums, the match day experience will be more important to them than ever. And people at clubs will make the difference.
Our new 20120/21 staff training programme offers bespoke sessions for clubs, designed around their specific needs and situation. From motivational talks about the importance and benefits of providing a best-practice match day experience, through to practical ‘how to’ workshops that provide the tools and skills for staff, stewards and volunteers to do that, it’s a way to instantly improve and put your people first.
Our Services
Strategic
Our support, data and tools can help you develop the focus and consistency needed to deliver an excellent match day experience for fans at all levels of any sport
Assessment
Our award winning programmes assess the match day experience against a set of defined touchpoints, with detailed benchmarking reports that also recommend improvements
Training
Our staff and volunteer programmes are designed to develop people to make the difference by delivering an excellent match day experience; focussing on the why as well as how
Keynote
Want to get your key stakeholders engaged and enthusiastic about the match day experience and fan engagement? We have talked about what we do all over the world - call us now
When football finally re-emerges after the lockdown, we will have to focus on the fundamentals: re-engaging with fans, really listening to them and making sure the experiences that await them are going to be worth every single pound they spend. This is the Fan Experience Company's strength and there is no better partner to help you through these challenging times

Read our White Paper on the importance of balancing safety and the fan experience on match days
As fans begin to return to stadiums from December 2, the focus will be, rightly, on health and safety. But it doesn’t mean the match day experience is less important. If anything, with all the restrictions, it’s even more crucial to get this right.
Our white paper explores the areas where the experience can help to bring fans back and make them want to return. Research has shown that a significant number of fans are not thinking of going to games again until a vaccine is in place. So we need to focus on making the match day enjoyable – even with the restrictions – until then.

'More than a Hub': A Unique Fan Engagement Learning Opportunity
If you’re considering registering for the FC Barcelona Innovation Hub ‘Fan Engagement’ Certificate as part of your professional development or simply because of an interest in the topic, please read on. I’ll tell you why you should.
The Fan Experience Experience Podcast Season Two: Episode 1 - Available to Listen Now!
Our brand new season discusses how sport enters the post-Covid era with a range of exciting special guests from a variety of sports and roles.
Get in Touch
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