Our successes in developing and improving the fan experience in football and other sports has led us to a brand new official partnership with Leicestershire County Cricket Club, where we will work with them to take their match days to new heights.
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COMING SOON - Season Two of The Fan Experience Experience! In this new series we will focus on how clubs, league and associations can come out of the Covid pandemic on the best footing possible to develop a different and better relationship with fans.
Listen To Season One
Although safety will be a priority for us all going forward, it can't be at the expense of the experience that fans enjoy on match days. Our white paper identifies the way that clubs can get this balance right to ensure fans come back and keep coming back.
Motivate and develop your staff, stewards and volunteers to provide a best practice match day experience
Read Our Training Brochure


The Fan Experience Company announce first County Cricket Club partnership

How can we help?

Formed in 2005. The Fan Experience Company is the leading company when it comes to match day experience assessment and improvement, with award-winning programmes in the UK and Europe. 

With today’s sports  fans looking for much more in their experience than the 90 minutes of action on the field, clubs need to find ways to attract fans to their stadiums earlier, and entertain them when they get there.  

The Fan Experience Company has a range of assessment tools and programmes, data, benchmarking, recognition schemes and practical best practice examples to help any association, league or club to lift the experience their fans have from good to great. This season we have  been involved in…

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The Fan Experience Company improve the experiences and thinking around the fan journey. The team understands the fan and they offer a wonderful, committed service in understanding the gap between what the club believes is a good experience and more importantly, what the fan wants.  They will help you to keep them coming back for more

Noel Mooney, UEFA

Book Review

King of Cheer by Cameron Hughes

The world’s first ‘Superfan’ – not to mention voice-over artist for The Fan Experience Experience Podcast series – tells his unique story of his journey from the ‘last pick at hockey’ to dancing with his pal, Novak Djokovic, at the US Open in Flushing Meadows. It’s all in his new book, King of Cheer, which we review here. 

Introducing The Fan Experience Company Training Programme

When fans finally return to stadiums, the match day experience will be more important to them than ever. And people at clubs will make the difference.

Our new 20120/21 staff training programme offers bespoke sessions for clubs, designed around their specific needs and situation. From motivational talks about the importance and benefits of providing a best-practice match day experience, through to practical ‘how to’ workshops that provide the tools and skills for staff, stewards and volunteers to do that, it’s a way to instantly improve and put your people first. 

'More than a Hub'​: A Unique Fan Engagement Learning Opportunity

If you’re considering registering for the FC Barcelona Innovation Hub ‘Fan Engagement’ Certificate as part of your professional development or simply because of an interest in the topic, please read on. I’ll tell you why you should.

Our Services


Our support, data and tools can help you develop the focus and consistency needed to deliver an excellent match day experience for fans at all levels of any sport


Our award winning programmes assess the match day experience against a set of defined touchpoints, with detailed benchmarking reports that also recommend improvements


Our staff and volunteer programmes are designed to develop people to make the difference by delivering an excellent match day experience; focussing on the why as well as how


Want to get your key stakeholders engaged and enthusiastic about the match day experience and fan engagement? We have talked about what we do all over the world - call us now

When football finally re-emerges after the lockdown, we will have to focus on the fundamentals: re-engaging with fans, really listening to them and making sure the experiences that await them are going to be worth every single pound they spend. This is the Fan Experience Company's strength and there is no better partner to help you through these challenging times

Neil Doncaster, Chief Executive, SPFL

The Fan Experience Experience Podcast Season 2 - Coming Soon!

Our next season discusses how sport enters the post-Covid era with a range of exciting special guests from a variety of sports and roles.

Get in Touch

For further information or to set up a meeting or call, please enter your details below.

Latest News - EFL Family Excellence Award Winners Announced for 2019/20 season

The EFL have announced the 63 clubs – including Gold Award winners – who achieved their Family Excellence standard for 2019/20. As partners for this programme since 2006, one that involves two match day assessments at all clubs as well as providing comprehensive reports and recommendations, we are delighted to see the efforts of clubs up and down the country, and the wonderful work that takes place to make league football such a great experience, recognised. 

© The Fan Experience Company 2020