Here at OHL we are determined to look after and honour our existing supporters; appeal for the return of lapsed ones and also to diversify and grow our fan base by creating experiences that will appeal to more and more of the city's residents.  Darren and Mark of the Fan Experience Company were our preferred partners in the creation and development of a new family stand (with all of the 'touch point' excellence they excel in). We're awakening a love for the club in the very youngest and you can't put a price on that. I would unreservedly recommend them for any other club, league or association wanting to create a more sustainable future.

When football finally re-emerges after the lockdown, we will have to focus on the fundamentals: re-engaging with fans, really listening to them and making sure the experiences that await them are going to be worth every single pound they spend. This is the Fan Experience Company's strength. We have enjoyed their guidance and support for several seasons now and I believe there is no better partner to help you through these challenging times and beyond.

The Fan Experience Company have been working with Leeds Rhinos for the last 10 years and have assisted in executing some really strong, fan experience initiatives that have proved fruitful and supportive for the club in decision-making and seeing things through the ‘supporters eyes’. With the knowledge and experience they have from the various sports clubs and governing bodies they work with - both nationally and internationally - it helps to draw upon that information and execute plans knowing what worked and what didn’t, which for smaller sports clubs and associations can be invaluable to make quick changes without having to ‘try and test’ methods before implementation.  One of the biggest initiatives for us was bringing in all match day staff into one place ahead of the season, to bring them into achieving the club vision and ensuring fan experience was the forefront amongst all customer facing teams not just club staff. I would strongly recommend Mark and the team – we have become friends over the years and that is what you want for your sports club or business – you want to go that extra mile for your customers which is exactly what they do.

I have worked with the Fan Experience Company for many years to improve the experiences and thinking around the fan journey and the added value required. The team understands the fan and they offer a wonderful, committed service in understanding the gap between what the club believes is a good experience and more importantly, what the fan wants.  They will help you to keep them coming back for more.

Our experience of working with Mark, Darren and the team is that they are genuine experts in Fan Engagement.  This was so important for us, because they were able to help us in our quest to make Eredivisie clubs' stadiums more family friendly. We recognise the impact that Covid might have on the intentions of different groups to re-attend and we are confident that, as a result of the Fan Experience Company's help, we will continue to attract, engage and retain more fans across the country. On a personal note, it's a pleasure to work with the Fan Experience Company team as they are so enthusiastic, willing to help and a motivating presence among our clubs.

“Darren’s workshop here at Lincoln City FC was exceptional. He spoke with a wide variety of our workforce which included SLO’s, stewards and match day volunteers highlighting the importance of fan engagement in football. He also highlighted the areas which we excel in and provided key recommendations for us to improve further. We’d recommend the Fan Experience Company to other football clubs looking to maximise their potential within this sector and we’ll certainly invite Darren back to speak with other members of our team”.