Wolves scrap price hike for child season tickets

"Wolves deeply value the feedback from our supporters and the role the fan advisory board plays in representing their voices."

Wolverhampton Wanderers have scrapped ticket price rises for under-14s and agreed to freeze the cost of adult season tickets after a fan backlash.

The club announced a series of price increases for the 2024-25 season, with some tickets up 17% and one category of under-14s tickets up 176% from £105 to £290.

Members of the Wolves 1877 Trust, a group which represents fans, were set to meet on Wednesday evening to discuss the price rises, and a petition against the increases has gained nearly 15,000 signatures since being launched last week.

Wolves said club representatives had met with the fan advisory board and have agreed there will be no price increase for under-14s in 2024-25.The Premier League club also guaranteed a freeze on adult season ticket prices, which will come into force for the 2025-26 campaign, and promised a review of junior season ticket costs.

“Wolves deeply value the feedback from our supporters and the role the fan advisory board plays in representing their voices,” the club said.

“We are committed to ensuring open communication and collaboration as we strive to achieve success on and off the pitch and we believe our dialogue reflects our dedication to maintaining a strong, competitive and united Wolves family.”

The U-turn comes after Wolves said price rises were necessary to raise funds so the club could stay competitive in the Premier League.

“This year, the review showed that our adult prices were lower than most, while junior prices were among the lowest in the league,” the club had written in a fan Q&A.

“To align more closely with comparable clubs, we decided to increase prices. The adjustment this season means that minimal increases, or even price freezes, will be possible in subsequent seasons.”

However, an open letter in the fan petition opposing the rises criticised Wolves’ “extortionate increase for disabled and junior supporters” and urged the club “in the strongest possible terms to reconsider your approach and pricing strategy to protect this club for future generations”.

Wolves supporter Alex Moore, from fans’ group the Old Gold Pack, told BBC Radio WM: “It’s left many in the fanbase feeling disillusioned, frustrated and angry.”

Original article published 05.06.2024 on the BBC Sport website.

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