Author: Darren Young
The Fan's Journey - Part 1: Introduction: A model for measuring and improving the fan experience
The Fan Experience is something many sports clubs have considered and have attempted to improve over the last decade. Yet, it is easier said than done. Where do you start? Our recommendation is to map out the fan’s journey on event / game days. The Fan Journey has a sequence of touch points where the service […]
Read moreOur World Cup Runneth Over
On a metro train in central Doha in the middle of the afternoon at any given date in late November 2022, there’s a wonderful sight. Two Argentinian fans are in animated debate with two Moroccan supporters. A family from Wales is posing for a selfie with some Brazilian fans. Just down the carriage some Mexican […]
Read moreTen Ways to Grow Your Club in 2023
Happy New Year to all of our followers. As John and Yoko said, ‘let’s hope it’s a good one’ so, with that reckless aim in mind, here are our Ten Ways to Grow Attendances in 2023. Those of you old enough to remember pre-pandemic times may recall that we used to put out regular missives […]
Read moreSpace: The Play-Off Final Frontier?
Darren Young @fanexperienceco Darren has been a part of The Fan Experience Company since 2017. He has a background in working on customer service excellence projects in the UK and Europe, and an MBA that included studying in the USA . A UEFA Mentor and Fan Experience Company consultant, Darren works with clubs across Europe […]
Read moreFOR SALE: Football Club. Several Careless Owners
You know the old(ish) joke about football club owners? That is the first of many questions I’m going to pose in this blog. It goes like this…what is the easiest and quickest way to become a millionaire? Answer: be a billionaire, and then purchase a football club. Let’s hope this Swiss guy, who’s reportedly been […]
Read moreIt’s a Shame about ROI
Mark Bradley @fanexperienceco Mark works all over Europe helping associations, leagues and clubs to understand and improve fan engagement and their match day experience. The Fan Experience Company was founded in 2005, and they have carried out over 3,000 assessments as well as other fan engagement and matchday experience improvement projects in 19 countries. This […]
Read more“Doing a Sunderland”: Let’s show the World what that really means
Mark Bradley @fanexperienceco Mark works all over Europe helping associations, leagues and clubs to understand and improve fan engagement and their match day experience. The Fan Experience Company was founded in 2005, and they have carried out over 3,000 assessments as well as other fan engagement and matchday experience improvement projects in 19 countries. ‘Doing […]
Read moreHow can Sunderland AFC grow women’s football attendances?
Mark Bradley @fanexperienceco Mark works all over Europe helping associations, leagues and clubs to understand and improve fan engagement and their match day experience. The Fan Experience Company was founded in 2005, and they have carried out over 3,000 assessments as well as other fan engagement and matchday experience improvement projects in 19 countries. It’s […]
Read moreTo Have And To Hold (Onto Those Three Points)
Darren Young @fanexperienceco Darren has been a part of The Fan Experience Company since 2017. He has a background in working on customer service excellence projects in the UK and Europe, and an MBA that included studying in the USA . A UEFA Mentor and Fan Experience Company consultant, Darren works with clubs across Europe […]
Read moreIndependence Tray
Darren Young @fanexperienceco Darren has been a part of The Fan Experience Company since 2017. He has a background in working on customer service excellence projects in the UK and Europe, and an MBA that included studying in the USA . A UEFA Mentor and Fan Experience Company consultant, Darren works with clubs across Europe […]
Read moreDoes Your Club Have An Identity Crisis?
At a time of controversy in the upper echelons of the game, I find myself holding my nose too much to be able to sniff out any remnant of values or principles. The dreams of clubs further down the pyramid have been vapourised by the resources of entire states. Even the sacred jeopardy of relegation […]
Read moreDon’t Wait For A Fairytale Of New York To Find New Fans
On Sunday evening, as Emma Radacanu (who, let’s face it, virtually none of us had even heard of before the summer) was being led by two surly ‘protectors’ towards the box where she was able to celebrate her – massive understatement alert! - incredible US Open victory, the LTA must have been feeling pretty pleased […]
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