Episode 3 : Social Media

One of the recently added touchpoints on the fan experience journey, social media has quickly become a key way to engage with supporters, communicate important information and develop innovative content that lifts the overall experience. Shaun Lockwood of Doncaster Rovers joins Mark and Darren as they discuss the topic, identify ways that clubs can fully utilise the tools and find out how Donny Dog’s Twitter account helps to keep families informed.