Episode 2: First Impressions

Joining Mark and Darren at the first touchpoint on the fan experience journey is Ante Cicvaric (Marketing Manager at the Croatian Football Federation) as they tackle the importance of first impressions. This touchpoint centres mainly on the online and digital aspects of the experience with the website being the key starting point for many fans, especially new ones. Ante helps to unpack some of the main considerations when looking to create a great first impression; as well as reminiscing about Croatia’s run all the way to the World Cup Final in Russia.