THIS YEAR'S MODEL
With apologies to Elvis Costello (whose new album ‘Hey Clockface’ is out this week and whose classic ‘Armed Forces’ is also re-released as an extended boxed set), ‘This Year’s Model’ for me is our up-to-date understanding of how Fan Engagement can support sustainable attendance growth, at all levels of the game, post-Covid. Among non-elite clubs, […]
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