TheFanExperienceCompany

Author: Darren Young

The Model To Keep Football Off Its Knees

Just as the sight of players taking the knee confuses the hell out of some of England’s less emotionally and intellectually developed supporters, the word ‘sustainability’ can often mislead fans too.  It’s not – as some believe - about limiting ambition or muzzling clubs but it plays the long game rather than gambling on a […]
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The Rise of the Sub-Mariners

Most of us agree that football needs a reset. And while more effective solutions to sharing the game’s wealth and improving governance are needed, there is an opportunity to think differently about sustainability in 99% of clubs outside of the super-elite and that is the development of social relevance and its potential to generate revenues. […]
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Fan Power Now In A League Of Its Own

Even before the latest shenanigans, there was very little point in a fan-focussed company like us condemning the Seven Four Three Cities Super League breakaway attempt and saying it’s a bad thing for football fans all over the country, continent and maybe the whole world. When the fan groups of the clubs breaking away are […]
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Will The Fan Experience Be Delivered On A Wing(er) and A Prayer?

The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. Michelangelo   He did have a point, that Michelangelo geezer. But then he lived in different times; before we had to contend with social media and […]
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The Missing Generation Game

In the absence of opportunities to go to the game together, my son and I have found an alternative habit.  We never miss an episode of BBC Scotland’s A View from the Terrace. To term it irreverent football chat would demean its talent for honouring football’s great truths. Eschewing the usual north-of-the-border obsession with the […]
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Being There: Is Sky Now The Limit For The Women’s Game?

With the news that Sky & BBC have agreed a 3-year £7-8 million deal to televise WSL / WC football, there’s a tangible sense of excitement and achievement in the air: perhaps best illustrated by the joyful tone of the tweets of those in the sport as the announcement approached.  This feels like a big […]
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Getting to Grips with Loyalty

The word ‘limbs!’ often accompanies a social media post depicting a crowd’s reaction to a moment of pure joy in football.  The sight of arms (and sometimes legs) in the air, flailing about in rapture, is one of the things we love most about the game.  But with Covid-19 holing football below the waterline and […]
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Pitch Perfectly Highlights The Cracks In The Experience

Imagine, if you will, a nervous cricket fan contemplating buying a ticket for the third test of the current test series between India and England. There were only tickets available for day three, so they voiced their concern about the game lasting that long, given how English wickets had fallen quickly in the previous test. […]
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Celebrations – A Great Escape

This might be politically incorrect – let’s face it, most political stuff is these days – but I’m pleased that footballers have ignored the request not to celebrate goals with hugging and kissing. Although it has been mainly just hugs, to be fair to them. The reason I’m glad is because, to me, it felt […]
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‘Granddad, Tell Me What It Was Like To Go To The Match.’

OK, I know. The ‘beautiful game’ that was born in England nearly 200 years ago isn’t going to go quietly, but unless non-elite levels of football get a handle on engagement in the age of Covid19, we might start to see a two-tier football world in the not-too-distant future. On the one hand, there’d be […]
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ASK THE QUESTION

I think we can all agree that, for clubs who rely on match day revenue for their survival, things will have to change post-Covid. Our White Paper, Season One of the Fan Experience Experience podcast and our People Developmentsupport have all focused on how important the Fan Experience is going to be in the immediate […]
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UNDIVIDED - The Fan Experience Christmas Blog

Thanks to all our partners, followers, friends and family for supporting us in this most difficult of years. Who knew going to the football would stop being a thing? It’s been a struggle. I’m sure you know. But we’ve made it through and it’s time to reflect on this most difficult of years and to […]
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