Author: Darren Young
THERE'S NO SHORT CUT TO GETTING FANS BACK
At the end of the latest Jurassic World movie, Jeff Goldblum – after years of trying to warn people against meddling with science – tells a select committee that we are going to have to get used to a new kind of normal now, where the dinos and humans co-exist on earth, rather than having […]
Read moreHOW CLUBS CAN SURVIVE & THRIVE post-COVID
Who’d want to own a football club right now? Well, probably most people if that club was in the Premier League. But what about if that club wasn’t part of the elite; wasn’t one of those clubs that can withstand the financial pressures more than most because they have many more income streams available - […]
Read moreCreating Great Fan Experiences: The Missing Link in the Women's Game?
Mark is a regular contributor in FC Business magazine. He set up The Fan Experience Company in 2005, and they now assess over 350 games each season in 13 countries, including the EFL, FAWSL and Championship. The news that the Premier League is set to support the top two tiers of English women’s football with […]
Read moreDo We Need New Rules Of Engagement?
Mark is a regular contributor in FC Business magazine. He set up The Fan Experience Company in 2005, and they now assess over 350 games each season in 13 countries. In December, at our Rules of Engagement event at Manchester City’s Football Academy, we shared our story. We presented a mix of films, interviews and […]
Read moreCulture At Clubs Doesn’t Just Come And Go
Darren has a weekly column on the D3D4 Football website. He is responsible for The Fan Experience Company reports that in 2019/20, went to over 200 clubs in 13 countries. Before the lockdown curtailed all travel plans curtailed, I was at a meeting in Switzerland with a group of people described as the ‘leading European […]
Read moreA Non-League Club Is For Life, Not Just For Non-League Day
Mark is a regular contributor in FC Business magazine. He set up The Fan Experience Company in 2005, and they now assess over 350 games each season in 13 countries. Every autumn we celebrate Non-League Day: an opportunity to celebrate the huge community contribution made by small volunteer-run local community clubs and a chance for […]
Read moreYou Only Win When You're Singing
Darren has a weekly column on the D3D4 Football website. He is responsible for The Fan Experience Company reports that in 2019/20, went to over 200 clubs in 13 countries. The football authorities have a serious decision to make when it comes to COVID-19. Most associations, leagues, clubs (except West Ham), managers and players want […]
Read moreNarva-Ending Story
Mark is a regular contributor in FC Business magazine. He set up The Fan Experience Company in 2005, and they now assess over 350 games each season in 13 countries. They say travel broadens the mind. But if your travels involve fan experience assessments then I’m afraid they’ll broaden your waist too. Having attended 20 […]
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