Outstanding fan experiences make fans feel super-valued and super-valued fans behave in uniquely positive ways.

They will arrive earlier to games and stay on site later afterwards. They will spend more on retail and refreshments on match days. They will subscribe to every fan offer and be amongst the first to wear the latest replica kit. They will attend more games and, because of their status as walking ambassadors for the club, they’ll spread the word and encourage more of their friends and family to come to games.

However, in order to generate these world class levels of personal value, the club’s game day representatives most go beyond the basics (e.g. friendly, welcoming and informative) and become a uniquely memorable part of the match day experience itself – just like at places like Disney.

There is a fan experience education gap. The sports world is full of talented marketing, comms and digital engagement practitioners, but it lacks fan experience specialism.

As creators of the world’s first physical Certificate of Fan Engagement for FC Barcelona’s famed Innovation Hub, we are here to address that.

We will work with your teams to engage, educate and inspire them. What’s more, we’ll fit around your busy schedules to be there when you need us.