Our ‘fan experience stories’ – qualitative snapshots of the entire fan journey – provide a unique perspective on what it’s like to be a fan, and a new one in particular.
Our assessments provide detailed feedback on every single touch point: digital and physical. From searching for game day information to responding to a post-match survey from the host organisation, and everything that happens in between, we help our partners to see the value of the ‘customer’ perspective and to enjoy the insights and inspiration that it brings.

Drawing on our extensive best practice knowledge, we provide detailed improvement recommendations and benchmarking data (including league tables where applicable). Our partners can see how they perform against ‘the best’ overall and at every touch point too.

Most of all, we get results. In the three seasons before we launched the EFL’s Family Excellence scheme, junior season ticket sales (key to future growth) were flat. 10 seasons later, they had grown by 45% and attendances continue to grow, even after the pandemic.