It was a pleasure to be asked to speak to the match day staff at Walsall FC on Saturday, ahead of their EFL League Two game against Salford City. 

The talk reminded staff of why fan engagement and the match day experience are so important and why the focus on fans, and families, began almost twenty years go, finishing with the current season and the need to keep moving forward, as so many other clubs are vying for their spot in the overall table.

We worked with the club for twelve months during the 2021/22 and 2022/23 seasons, focussing on people development, fan feedback and match day activities, and attendances increased by 11% in the time we were there.

The club has continued to improve and achieved a Gold award in the 2023/24 season EFL Family Excellence programme, and this season they are at the top of their game both on and off the pitch.

If you'd like to know more, contact us on [email protected]