The Fan Experience Company has, for nearly two decades now, developed a unique way to assess the fan experience: a qualitative, story-telling approach undertaken by experienced assessors who not only understand the customer journey (and every single touch point) but who also know what good looks like.

The emotional heft brought to bear by this snapshot approach has become a catalyst for reflection, different thinking and innovation. The company is associated with the general fan experience through its disabled fan, away fan, core fan and family assessment programmes.

These include the EFL Family Excellence scheme (2007 to date), the Premiership Rugby Fan Experience programme (launched in March 2023), the Qatar 2022 FIFA World Cup Finals programme (November 2022) and several individual club programmes.

We also understand the relationship between a fan and his / her match day. We wrote the world’s first certificate in (physical) fan engagement for FC Barcelona’s Innovation Hub and our two key directors (Mark Bradley and Darren Young) speak at events across Europe and write widely on the subject of fan engagement and fan experience to this day.

We continue to work at every level of football, both men’s and women’s, professional, amateur and grass roots, at national association, league and club level throughout Europe. We are the only consultancy focusing on the ‘offline’ experience: an area of significantly more value to clubs outside of the ‘elite’.

As well as the EFL, with whom we have had an extremely positive and effective working relationship since 2006, we also count the following among our clients: FIFA, UEFA, the FA, Stoke City, Southampton, the National League, the SPFL, the Barclays WSL / WC, FAI / League of Ireland, The Eredivisie, The Estonian Premium Liiga, The Danish Superliga, The Danish Women’s League, the Norwegian Women’s League and every level in the English National League System for both men’s and women’s football.