The Fan Experience Company are delighted to welcome Nicole Allison to the team.

With her extensive knowledge of everything to do with women's football, Nicole joins to add expertise as our influence grows in the women's game. We work with the WSL and Championship in England, as well as Liga F in Spain and the Toppserien in Norway, 

Nicole brings a wealth of experience, having operated at the coalface of today’s business and organisational demands within the football industry, Nicole has extensive experience working with clubs, leagues, brands and players.

Starting out as a player, then a coach, she moved into the business side of the game having completed a MSc in Football Business and working at sports organisations such as the EFL and Tottenham Hotspur (as the GM for the women's team). 

Nicole is also the owner of independent Worcester City Women FC in the Women’s National League, a club that has made enormous strides on and off the pitch under her leadership.

'We're excited to have her on board, as we help more and more women's leagues and clubs to grow attendances by creating better experiences for their fans.'