Category: THE FAN EXPERIENCE BLOG (page 3)

In a survey I undertook in 2011, I asked fans of a top tier club how valued they felt. 99.9% took that at face value, separated out their deeper love for their club from their individual experiences and gave an answer. All…

I see yet another commercial partner speaking about ‘shared values’ with the sports competition they’re sponsoring. So, am I to believe we are talking about intrinsic beliefs that connect each of the partners to each other and to their fans…

For most of the clubs I know, maintaining or increasing attendances will be their biggest challenge in the season ahead. Achieving sporting glory will always be the ultimate objective, but most of us know that this is as likely as…

I’ll never forget the summer of 2011. Me, Ana and the kids toured the north east of the United States, taking in games at MLS clubs New York Red Bull and Philadelphia Union and getting the full baseball experience at…

You may have seen the headline announced recently that Playboy has opted to no longer publish pictures of naked women in it’s magazine. Imagine that? In the 1970s it was reported that 25% of all male college students were purchasing…

My friend John Hughes and I used to talk about those posters you’d see in business premises proudly proclaiming ‘new’ corporate values. You know the sort of thing: bright colourful things aimed at arousing people with concepts such as ‘team…

Are you interested in attending football / rugby matches and reporting back on your experiences in exchange for full expenses? We have 4 different projects (most beginning very soon) where we need your help. In return for completing and emailing…

I had a paper round when I was a kid. I used to deliver copies of the Evening Chronicle to homes in tough streets named after whimsical poets in East Stanley, County Durham. I think I earned what literary tradition…

On Saturday October 10th we celebrate Non League Day: an opportunity for to promote the huge community contribution made by small, often volunteer-run local community clubs and a chance for supporters of ‘higher league’ professional clubs to re-engage with football…

It’s funny how some companies provoke strong associations when you mention them. I name companies like Apple, Pret, First Direct, Disney or Virgin Atlantic and most people (including many who have never used them) will glow with admiration. Mention most…